Snacks to feel Smug about

High in Protein! High on Taste! Snacking Made Easy!

Our Range

Choose Your Flavour

Crispy, crunchy and built for snacking on the go.

Crackers

Cheese & Crunch

with Sea Salt & Rosemary Crackers

21g of protein topped off with savoury rosemary and sea salt seasoning

Corn Bites

Cheese & Crunch

with Barbecue Corn Bites 20g of protein.

All the BBQ vibes. Your snacking just got a serious upgrade.

Nutrition

High in Protein, High Taste, Low Calorie... SMUG snacking!

Every pack delivers over 8g of protein and sits under 150 calories.

Protein Power

More than 8g per serving

Enough to keep you satisfied between meals and fuel your activity filled day.

Real Ingredients

Cheese. Crackers. Corn. Seasoning.

Ingredients you can actually pronounce.

Calorie Smart

Snacking with substance.

Less than a 150 calories per pack, we count the calories so you do need to!

About Smug

We make snacking feel less like settling

Built on the belief that good food shouldn’t require compromise. Every pack delivers over 8g of protein and under 150 calories, because you deserve snacks that work as hard as you do.

Nutrition

Choose Your Flavour

Enough to keep you satisfied between meals and fuel your activity filled day.

8g Protein Packed

Only 150 Calories

Nutrition

Indulgence without the guilt

Taste something delicious and still feel good about it. No trade-offs required.

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