Hello, SMUG Lover!

First off, thank you. You bought us, you looked for us, and you noticed when we weren’t there.

That means the world to us as you’re officially one of our treasured SMUG fans and we feel the love.

Now, on our slow disappearing act..

You’re not imagining it. We’ve been slowly stepping out of stores as we say goodbye to the hybrid dairy category.

It’s been a wild ride, but it’s time for a fresh start, and we’re making way for something new, that is still outrageously tasty, packed with benefits, full-on dairy, yet so unmistakably SMUG.

We’ll be back in stores NEXT YEAR with a whole new lineup.

Think creamy, dreamy, full-on dairy goodness with that signature SMUG twist.

When you spot us, we’d love for you to give us a try and even more, we’d be buzzing to hear what you think.

In the meantime, we’re still hanging out in Tesco till November.

So, if you see us, please grab us while you can.

Thanks again for being part of our journey.

You’re not just a customer,

You’re part of our little but growing SMUG fam.

And we can’t wait to share what’s next with you.

Stay SMUG,

The SMUG Dairy Team